Many organisations are seeing early productivity gains from AI, but far fewer are translating these into meaningful business performance or competitive advantage. This gap reflects a more fundamental issue: a lack of leadership clarity on what the organisation is trying to achieve, and how AI should be applied in service of that intent.

Most organisations are focusing on AI adoption. The real challenge is converting productivity gains into sustainable competitive advantage. This article explores why that gap exists and what differentiates organisations that create lasting enterprise value.